FIRST WOLFFScore your firm
Revenue bottleneck diagnostic

Where is your revenue getting stuck?

Rate each of the ten bottlenecks for your firm. Your scores update as you go, and your answers stay in this browser.

0 of 10 rated

Finding the workStage 1 of 3

Thin lead pipeline

Too few qualified prospects, heavy reliance on referrals, lead generation in bursts.

Leads are hard to qualify

No shared criteria for fit, time spent on low-probability opportunities.

Unclear acquisition cost and ROI

Rising sales and marketing costs with no clear view of which segments pay off.

Winning the workStage 2 of 3

Long sales cycle

Many decision-makers, slow proposals and pricing, blockers nobody tracks.

Pipeline isn't managed

Deals not ranked by value or probability, no clear owner, stalled deals linger.

Inaccurate forecast

Subjective estimates and inconsistent tracking; forecasts miss actual results.

Running the workStage 3 of 3

Outdated tools

Manual processes, CRM and other tools that don't connect, low adoption.

Limited reporting

Reports arrive late, carry errors and make trends hard to spot.

Sales and operations out of step

What's sold doesn't match what can be delivered; handoffs cause rework.

Post-sale delays

Slow onboarding, incomplete handoffs, late invoicing or service start.